"The Message is the Medium" - Marshall McLuhan

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               Marshall McLuhan first came up with the theory “the medium is the message”. The idea behind this is that the medium that something is portrayed in plays a vital role in how we receive it. In some cases, the chosen medium can have just as much importance as the message itself.

                McLuhan also had a very forward-thinking mind. In one of his essays he wrote of the potential of creating a ‘global village’, he also spoke of technology and communication; this was way before the internet as we know it.

               McLuhan also wrote a book released in 1964, ‘Understanding Media: The Extensions of Man’. This book contains many of his excellent and controversial theories. Three years later he released a book with graphic designer Quentin Fiore called ‘The Medium is the Massage: An Inventory of Effects’. The book references how the book is an extension of the eye. It also contains some blank pages and some pages in reverse which have to be read with a mirror.  One of the covers for the book has a section that pops out in the shape of a gun.
 


http://blog.paperblanks.com/2013/09/BOOK-ART-ROBERT-THES-BOOK-GUNS/

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