Type


               The font is a collection of letters, numbers and symbols. Whereas the typeface is the actual design of it. Typography in design can be just as important as the image itself. It can convey a wide range of themes and feelings to provide the overall piece with more impact.

               A lot of fonts were inspired by the Bauhaus movement; they progressed from the extravagant, hard to read calligraphy styles to the simplistic, minimal fonts. A great example of an iconic Bauhaus font is the Universal font created by Herbert Bayer in 1925. The whole font is based around the circle and the font is quite often used tilted slightly to the left to give it a sense of movement and to almost bring it to life a little. A slightly more modern version of a Bauhaus font is Helvetica, created by Eduard Hoffman in 1953. Helvetica keeps with the simplicity of the Bauhaus font styles and is a very widely used font as it is easy to read, great for putting across information. It is heavily used by graphic designers.

               Conceptual type is an oxymoron as a type can’t actually be conceptual. Before it is created it isn’t a typeface it is only an idea. Calligraphy could be seen as an early form of conceptual typography. In 1962 Rumain du Roi created a typeface commissioned by King Louis XVI, this typeface was based on a mathematical grid and was the first of its kind, as shown below, it was a font for the use of the royal printer only. 
https://www.typotheque.com/articles/conceptual_type

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